The conjugate of  a +  is  a.

When a conjugate pair are multiplied, the form produced is The Difference of Two Squares.

(a + )(a) = a² − ()² = a² − b.

The conjugate of  a + ib   is  aib,
where i is the complex unit:  i² = −1.

When that conjugate pair are multiplied, we obtain the sum of the squares of the components a and b.

(a + ib)(aib)  =  a² − (ib
 
   =  a² − i²b²
 
   =  a² − (−1)b²
 
   =  a² + b²